There's only 12 days left until IMS2011 in Baltimore. I've been looking forward to this event since I was hired as MWJ's staff editor in April. But as the event draws near, I am starting to think about what I need to do to prepare and what my strategy should be for getting the most out of the show. Publisher Car Sheffres has already given me some good advice -- don't buy a new pair of shoes the day before the trip. Carl told me he did just that before his first trade show (in 1988 in NYC) and ended...
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