Articles by Julie Teinert (julie@julieteinert.com) and Robyn Tinsley (robyn@tinsleypr.com)

As with any other marketing effort, a successful tradeshow depends on strategic thinking about objectives and developing effective ways to engage prospects before, during and after the show. In other words, it's not just about the booth display. With the IEEE IMS/MTT-S show coming up in early June, let's...