Articles by Carl Sheffres, Publisher, Microwave Journal
May 2, 2011
As the editors put the finishing touches on our May MTT-S IMS show issue, I would like to thank all of our advertisers for their support. You have allowed us to publish an exceptional issue with loads of editorial content, due to the high volume of ads. I think...
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April 4, 2011
So my colleagues have been giving me a hard time about the promo piece that I created to describe this year's "added-value" opportunity for our May MTT-S show issue advertisers. I guess they think it's hokey, gimmicky, cheesy, ugly or even worse. They particularly don't like the graphic of...
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March 3, 2011
I am a fan of the annual NCAA college basketball tournament, but that's not what I refer to. With March now upon us, the heat gets turned up on trade show activity. There are two pretty big ones this month, with Satellite taking place next week in Washington, DC...
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February 3, 2011
Well, it's Groundhog Day, and I'm digging out from yet another New England snowstorm. Regardless of Punxsutawney Phil’s prognosis today, it's been a long winter and the end is not yet in sight. However, images of palm trees and sunshine are not too far away. In just over a...
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January 7, 2011
I hope that you all had an enjoyable and relaxing holiday season as I did. I was able to escape the cold and snow of New England for a few days with a trip to sunny Florida with my family. Upon returning home, it always makes me wonder why...
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November 8, 2010
It's hard to believe that it's already November, but here in New England the leaves have turned and there's frost in the mornings, so winter must soon be approaching. This change in seasons coincides with the annual budgeting and planning process for many of you, as you determine where...
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September 8, 2010
The fall season is show season and we’ve got lots of events on the calendar. First up is European Microwave Week in Paris, which is rapidly approaching at the end of this month. As I mentioned in the last WaveGuide, we are organizing a new event this year, titled...
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May 6, 2010
In two weeks I’ll be seeing many of you in Anaheim. No doubt you are busy preparing for the show; producing graphics, arranging meetings, making tee-times and such. The IMS event has been a regular part of many companies’ marketing plans for many years, and with good reason. It’s...
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April 12, 2010
Welcome to the April edition of The WaveGuide . Here in New England, the sun is shining, the flowers are blooming and spring is in the air. The Boston Marathon is around the corner and the baseball season marathon has just begun. The MTT-S IMS is rapidly approaching and...
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