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The Microwave Journal team is on the road this week, with representatives in Shenzhen, China for the MWIE show and New Orleans for the CTIA Wireless event. In Shenzhen, Editor Pat Hindle will be working with our China-based editor Katie Huang to solicit articles for MWJ China print and online, and will be distributing copies of the just printed May/June issue from our booth at the show.

Recently I completed an assignment to help technical managers and engineers speak better. The problem? They had adopted a culture of techno-speak. Even colleagues within the company couldn’t figure out what was being said without an acronym dictionary. Acronyms are a way of life in technology. Yet the problem wasn’t just the acronyms. Meaningless jargon was getting in the way, along with a number of bad habits. 

Can you believe another year has passed and we are once again preparing for the MTT-S International Microwave Symposium? Avez-vous été en pratiquant votre français à Montréal, Canada? * This is a fantastic city with great food, culture, interesting sites and in the very near future - an influx of a few thousand microwave professionals. Celebrating the MTT-S’s 60^th anniversary with a symposium held for the first time outside the U.S. may be unfamiliar territory, but our upcoming May issue promises to make everyone feel right at home.

I’m just back from a road trip to Montréal, where we scouted party venues and familiarized ourselves with the downtown area. I had not had the pleasure of visiting Montréal for many years, and I have to say, it’s a really nice city. The Old Port area feels very European, with cobbled streets and little shops and pubs. The Sainte Catherine Street area is a more upscale mix of retail and entertainment, with a bustling nightlife. The convention center is situated between these two areas, with a fairly short walk to either. I was glad to see Chinatown close by the CC, offering the opportunity for my favorite lunch selections during the show. I think that Montréal is going to be an enjoyable venue for attendees of this year’s IMS.

Effective marketing in any industry is difficult, but high-tech, B2B comes with its own unique set of challenges. This, the first in a series of marketing articles to be featured in The WaveGuide, tackles the root causes of several of them. Whether you sell components, systems, or software, the most effective marketing begins with taking a good long look in the mirror and asking some pointed questions.

Buyers Guide n. a catalog of companies indexed by product

Engineers, designers, and manufacturers who are looking for RF/microwave products and information use the MWJournal.com Buyers Guide to start their search. The search results in a list of companies relative to the selected category. Drilling down into this list connects buyers with manufacturers, thus producing new business and relationships that last for years to come.