Effective marketing in any industry is difficult, but high-tech, B2B comes with its own unique set of challenges. This, the first in a series of marketing articles to be featured in The WaveGuide, tackles the root causes of several of them. Whether you sell components, systems, or software, the most effective marketing begins with taking a good long look in the mirror and asking some pointed questions.
I’ve just returned from the GSMA’s Mobile World Congress, where more than 60,000 people gathered in Barcelona for this mega event focused on the latest developments in mobile communications. MWJ editors David Vye and Richard Mumford joined me as we met with many of the leading test & measurement, semiconductor and component providers serving this dynamic industry. Watch for Richard’s report on the show this week.
What is all the buzz about Pinterest? Here is a brief summary of this rising star in the social media scene along with some ideas about how it could be used for business including a couple of example boards.
Buyers Guiden. a catalog of companies indexed by product
Engineers, designers, and manufacturers who are looking for RF/microwave products and information use the MWJournal.com Buyers Guide to start their search. The search results in a list of companies relative to the selected category. Drilling down into this list connects buyers with manufacturers, thus producing new business and relationships that last for years to come.
No matter what your involvement is in the RF and microwave community, my guess is you need to be familiar with all the latest and greatest in the industry. Let our industry news keep you abreast of all the latest news and newest happenings in the industry. The news is an excellent way for your company to reach thousands of viewers/readers. Everything from mergers/acquisitions, contract announcements, new market entries, market reports, personnel and rep appointments can be found here.
As a marketing person, you have probably been involved in designing a new website for your company at some time or another. If so, you know how important and challenging it is to ensure your site accurately reflects your company’s brand, serves your customers needs and helps to support your sales and product marketing staff.
The new Microwave Journal website is built on a modern cloud based platform that will allow us to serve our audience with quality content using the best web tools available. For marketing professionals, it will allow you to better advertise your products and services with more types of vehicles and allow for better audience targeting.
Microwave Journal Waveguide Newsletter View in Browser | View on Mobile December 6, 2011 Letter From the Publisher 'Tis the Season Carl Sheffres, Publisher, Microwave Journal It is the month of December, and thoughts naturally turn to the holidays and time off with family and friends. It is...