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Set aside the question of whether this kind of data speed is actually necessary for watching a YouTube video, or for downloading your email. Here in the American market, it’s clear that consumers want faster, and they’re always willing to pay a little more to have the fastest mobile service.  If you have a need for speed, Carrier Aggregation is the cheapest way to get there.

In my job as a consultant to high-tech companies, I am constantly writing and editing technical materials. Inevitably, almost all technical articles that I review and edit from third parties start out with the wrong perspective. Once I finish reading the first two paragraphs, I can hear the author’s voice shouting off the page: “This is all about me and my product!” How can such a personal perspective creep into a technical article, you ask? Easy. It’s what I call the Lazy Perspective.

I'm writing this while drinking a Starbucks coffee in downtown Seattle. Fittingly, it's cold and rainy, but the coffee is good. I'm on a reconnaissance mission for the annual IMS event, having not had the pleasure to visit this fine city since the last time we all gathered for this event in the Pacific Northwest. The Convention Center is well located in the heart of downtown, with an excellent assortment of restaurants and bars, and the waterfront is a short and pleasant walk away. Hopefully the weather will be warmer and drier come June.

Planning a marketing campaign is a lot more complex than it used to be, to say the least. In the not too distant past, there were limited options available, at least by today's standards. Now, there seem to be almost unlimited choices, with new channels appearing constantly. There's print, web, email, events and social media, with multiple iterations of each. So how do you decide what's right for your company as we approach the New Year?