WaveGuide

If It's All About You, Then It Shouldn't Be About Me

Change Your Focus & Write a Great Tech Article

In my job as a consultant to high-tech companies, I am constantly writing and editing technical materials. Inevitably, almost all technical articles that I review and edit from third parties start out with the wrong perspective. Once I finish reading the first two paragraphs, I can hear the author’s voice shouting off the page: “This is all about me and my product!” How can such a personal perspective creep into a technical article, you ask? Easy. It’s what I call the Lazy Perspective.


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From Barcelona to Beijing to Seattle and Everything In-Between

I'm writing this while drinking a Starbucks coffee in downtown Seattle. Fittingly, it's cold and rainy, but the coffee is good. I'm on a reconnaissance mission for the annual IMS event, having not had the pleasure to visit this fine city since the last time we all gathered for this event in the Pacific Northwest. The Convention Center is well located in the heart of downtown, with an excellent assortment of restaurants and bars, and the waterfront is a short and pleasant walk away. Hopefully the weather will be warmer and drier come June.


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Marketing in Modern Times

Planning a marketing campaign is a lot more complex than it used to be, to say the least. In the not too distant past, there were limited options available, at least by today's standards. Now, there seem to be almost unlimited choices, with new channels appearing constantly. There's print, web, email, events and social media, with multiple iterations of each. So how do you decide what's right for your company as we approach the New Year?


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Be Seen in '13…

As December rolls around once again, we would like to thank all of our contributors for a great year of editorial. The industry really stepped up to the plate with new products and technologies, robust components for a wide range of challenging applications and great marketing to support the engineering effort.  As electronic systems get increasingly complex, the engineering gets harder and so it is fitting that we acknowledge these accomplishments in the media. It is also wonderfully self-serving to let end-users know what you have been up to. With this in mind, here’s what to expect in MWJ as we wrap-up this year and head into the next.
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Make an Impact in 2013

Microwave Journal has added some exciting promotional vehicles for 2013. Our high impact, rich media banners ad units provide great visibility on our website with newly added wallpaper, page peel, interstitial and animated banner ad units.  Wallpaper ads fill the space in the left and right margins on every page providing a large area to present your ad.
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2013 Media Planning

I would like to first express my sympathy to our readers who suffered the wrath of Hurricane Sandy two weeks ago. The devastation that this storm wrought on parts of the Northeast was truly incredible to witness and our thoughts go out to all of those who suffered its effects. I hope that you are safely on the path to recovery.


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Editorially Speaking…

The next three months of Microwave Journal are a wonderful testament to the diversity of this industry. After an emphasis on aerospace and defense from August through October, our editorial attention now turns to the wireless communications industry (November); industrial, medical and scientific applications (December); and dual-use technology (January). For component manufacturers and system integrators, now is the time to communicate how your products are ready to change the world with better performance, improved efficiency, and/or lower cost. Let's hear what you got.  


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