- Buyers Guide
I'm writing this while drinking a Starbucks coffee in downtown Seattle. Fittingly, it's cold and rainy, but the coffee is good. I'm on a reconnaissance mission for the annual IMS event, having not had the pleasure to visit this fine city since the last time we all gathered for this event in the Pacific Northwest. The Convention Center is well located in the heart of downtown, with an excellent assortment of restaurants and bars, and the waterfront is a short and pleasant walk away. Hopefully the weather will be warmer and drier come June.
Planning a marketing campaign is a lot more complex than it used to be, to say the least. In the not too distant past, there were limited options available, at least by today's standards. Now, there seem to be almost unlimited choices, with new channels appearing constantly. There's print, web, email, events and social media, with multiple iterations of each. So how do you decide what's right for your company as we approach the New Year?
I would like to first express my sympathy to our readers who suffered the wrath of Hurricane Sandy two weeks ago. The devastation that this storm wrought on parts of the Northeast was truly incredible to witness and our thoughts go out to all of those who suffered its effects. I hope that you are safely on the path to recovery.
The next three months of Microwave Journal are a wonderful testament to the diversity of this industry. After an emphasis on aerospace and defense from August through October, our editorial attention now turns to the wireless communications industry (November); industrial, medical and scientific applications (December); and dual-use technology (January). For component manufacturers and system integrators, now is the time to communicate how your products are ready to change the world with better performance, improved efficiency, and/or lower cost. Let's hear what you got.
The fall season marks the beginning of the calendar year budgeting and strategic planning cycle for many of our clients. With that in mind, I thought I'd provide a quick look at what Microwave Journal is planning for the coming year.
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