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WaveGuide

Celebrating Engineering Achievement

May 7, 2013

As this month's WaveGuide makes its way over the internet and into your e-mail inbox, many of you are deeply immersed in creating marketing literature, data sheets and booth graphics for the upcoming season of trade shows. Whether your company’s engineering department orchestrates the release of new products to coincide with industry events or not, these gatherings represent the best opportunity to promote your latest solutions. While some traditionalists may wait until the event to make big announcements, it is advantageous to announce major releases before the trade show, enticing attendees with a pre-view of products and avoiding getting lost in the noise.  


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Sleepless 'til Seattle

May 6, 2013

With about a month to go until the industry convenes in Seattle for the annual IEEE MTT-S IMS event, Microwave Journal is working night and day (well, day anyway) to prepare for the show. Our May issue is at the printer and will soon be mailed to subscribers and shipped to Seattle for major distribution at the show. Thanks to all of our advertisers for your continued support. The issue looks great.


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2012 Market in Review: Microwave Radios

May 6, 2013
Over the past six years the microwave market has had its peaks and valleys, with 2012 ending on the lower end of that range. Microwave radio’s main application is mobile backhaul, especially for traditional macro cells.  If mobile operator spending weakens, so does the market.  In 2012, the issue wasn’t so much the amount that mobile operators were spending but more where operators chose to spend those dollars.  Macro-cell spending flattened out as operators focused on increasing data capacity with small cells.  In addition to the focus on small cells, the sluggishness of the market can be attributed to a couple of factors.
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Seattle, Semiconductors and Software

April 9, 2013

The next three months of editorial feature the innovation that defines our industry - from our preview of new products to be unveiled at IMS to our annual look at today’s evolving RFIC/MMIC/Semiconductor devices and the design technology supporting advance component and system development - it's springtime for new RF/microwave products and technologies. As Spring takes hold and outside temperatures rise, we look forward to presenting hot new products and technologies from around the world.


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April Showers Bring May Deadlines

April 8, 2013
Last call for May! That’s right; we are closing the May IEEE MTT-S IMS show issue this week for advertising, so book soon if you want to participate this year and have not done so already. The issue itself is loaded with show related content along with the usual assortment of technical articles, news and events.
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Carrier Aggregation will hit the market in 2013

April 5, 2013

Set aside the question of whether this kind of data speed is actually necessary for watching a YouTube video, or for downloading your email. Here in the American market, it’s clear that consumers want faster, and they’re always willing to pay a little more to have the fastest mobile service.  If you have a need for speed, Carrier Aggregation is the cheapest way to get there.


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Once Again, It's (Almost) Show Time

March 4, 2013
We are heading into show season with EDI CON, Satellite, IWCE, WAMICON, IWS, CTIA Wireless, MWIE and of course IMS all right around the corner. This is a busy time for our editorial staff as I am sure it is for engineering teams preparing products and marketing groups preparing press releases and marketing collateral. To inform the market of pending product releases that will be on display at these events, many marketers are stepping up their outbound marketing and vying for editorial space, especially in the May MTT-S IMS preview issue, our largest issue of the year.
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March Madness

March 4, 2013
I love March. Residing in New England, it means that we’re on the back-side of winter and better weather is (finally) on the horizon. It’s also “March Madness” month for NCAA Men’s Basketball, when I traditionally get bounced from my office pool by the end of day one. And it features several industry events, including Satellite 2013 in Washington, DC and the debut of EDI CON China, taking place next week in Beijing. As EDI CON is a Horizon House/Microwave Journal production, I’ll be travelling to China with many of my co-workers to help organize this exciting new venture. I look forward to seeing some of you there.
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If It's All About You, Then It Shouldn't Be About Me

Change Your Focus & Write a Great Tech Article
February 27, 2013

In my job as a consultant to high-tech companies, I am constantly writing and editing technical materials. Inevitably, almost all technical articles that I review and edit from third parties start out with the wrong perspective. Once I finish reading the first two paragraphs, I can hear the author’s voice shouting off the page: “This is all about me and my product!” How can such a personal perspective creep into a technical article, you ask? Easy. It’s what I call the Lazy Perspective.


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From Barcelona to Beijing to Seattle and Everything In-Between

February 1, 2013

I'm writing this while drinking a Starbucks coffee in downtown Seattle. Fittingly, it's cold and rainy, but the coffee is good. I'm on a reconnaissance mission for the annual IMS event, having not had the pleasure to visit this fine city since the last time we all gathered for this event in the Pacific Northwest. The Convention Center is well located in the heart of downtown, with an excellent assortment of restaurants and bars, and the waterfront is a short and pleasant walk away. Hopefully the weather will be warmer and drier come June.


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