Letter From the Publisher EuMW Marketing Opportunities Carl Sheffres, Publisher, Microwave Journal European Microwave Week is quickly approaching. This year's event will take place in Paris during the week of September 26th and it's shaping up to be a solid show. The exhibition floor is sold out and conference registration numbers are up. The RF & Hyper show has been discontinued, leaving EuMW as the only RF/microwave event in France. Full Story click here From Noisy to Notable Melissa Drozdowski, Social Media Evangelist, Interprose Public Relations With so many potential touchpoints, the signal-to-noise ratio -- the volume of useful, relevant content versus the extraneous and superficial -- can become a roadblock, preventing essential information, messaging and branding from reaching these key audiences. This is particularly true for public relations vehicles like press releases, as the sheer daily volume of output can quickly overwhelm even the savviest social media user. But with a little resourcefulness and hard work, it is possible for your releases to rise above the noise and become truly notable. Full Story click here Upcoming Editorial & Webinars Getting Ready for the Fall David Vye, Editor, Microwave Journal Has this been a busy summer for everyone? It certainly feels that way to me. Even though MTT was early this year, the spike in activity, the flurry of marketing initiatives and editorial pursuits that succeed the show every year never seemed to abate this time around. Not that I'm complaining, it is great to see the industry so vibrant with product news and developments in technology. It has just been hard to find beach time. Full Story click here | | To submit an article for this newsletter or to receive the newsletter each month: Email us! September 2010 Issue Advertiser Bulletin available here (PDF Download) 2010 Media Kit including editorial calendar and sales contacts is available here Guidelines for writing technical articles Upcoming Event European Microwave Week September 26-October 1 Paris, France For more information, contact Kristen Anderson at (781) 619-1940 or e-mail: kanderson@mwjournal.com Join us on: |