Microwave Journal
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Laird

Laird Launches First Fully Integrated "Connected Car" Platform for Global Auto Industry

May 14, 2018

With the global connected car market expected to skyrocket over the next five years, Laird is launching the auto industry’s first fully integrated and scalable module for secure mobile connectivity and automotive Ethernet, for reliable internet use inside and outside the vehicle.

Laird MAX (Modular Automotive Connectivity Solution), which is being introduced worldwide, brings together state-of-the-art communications technologies characterized by flexibility, scalability, an open software concept, a Linux-based security module and Laird’s integrated antenna system.

Applications that can be implemented on MAX include, for example, internet gateway functionality, a remote diagnostic tool, a remote-control system, location functions and driver statistics. The wealth of implementable applications makes it possible to set up a wide range of services for OEMs, fleet operators, insurance companies and other industry-related entities.

Guido Dornbusch, Laird's vice president of product management, said “Besides the added safety and comfort for drivers and passengers, MAX enables a wide range of services, from driver-assisted navigation, advanced diagnostics for maintenance, theft protection, over-the-air software updates and other benefits that can be scaled to meet the needs of automakers and their customers.”

“MAX enables a connected vehicle to continuously and securely stream and share data with multiple wireless devices and applications inside and outside the vehicle’s immediate environment,” Dornbusch said. “In the future, the platform can serve as a communication basis for networked and autonomous vehicles, especially in connection with ‘smart cities.’ But, it also is suitable for use with trucks, fork-lifts or machines in the context of networked logistics or for smart farming in agriculture.”

Laird Product Director of Vehicle Communication Devices, Dietmar Schnepp said the modularization of MAX enables automakers to have a short time-to-market compared to tailor-made solutions.

“The platform can be integrated into a Laird system solution, including control unit and antenna, and used for external service providers as the basis for a back-end connection or for app development, which is especially attractive for smaller companies,” Schnepp said.

Dornbusch said MAX will provide end-users requiring high volumes of data to have an optimal cost-per-feature solution, and that the platform's flexibility makes it attractive to customers who only need networking for small batches.

Importantly, MAX is environmentally friendly because the use of custom features limits the number of components and their weight, Dornbusch said. By optimizing the energy management, the power consumption is reduced, which is a differentiation advantage especially for electric vehicles.

Growing Market

Worldwide sales of connected cars are expected to reach 72.5 million in the next five years, according to industry analyst IHS Markit. By 2023, almost 70 percent of all passenger vehicles sold around the globe will be exchanging data with external sources, bringing new services and new business models to bear in automotive markets around the globe, especially in North America, Europe and Asia.