Microwave Journal

January 2011 WaveGuide

January 2, 2011
Marketing Tips for the RF/Microwave Industry
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January 10, 2011

Letter From the Publisher

Show Me the Sunshine

Carl Sheffres, Publisher, Microwave Journal

I hope that you all had an enjoyable and relaxing holiday season as I did. I was able to escape the cold and snow of New England for a few days with a trip to sunny Florida with my family. Upon returning home, it always makes me wonder why I live in a region that is nearly uninhabitable for half of the year. Thankfully, there are several industry events that take me to warmer climes during the often cruel months of January, February and March.
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Marketing Tips & Trends

Creative Resolutions: Is Your 2011 Aerospace and Defense Innovation Plan Really Innovative?
George F. Brown, Jr., Blue Canyon Partners Inc.

Thinking about your customers - not just your direct customer, but customers at every stage of the customer chains in which your firm participates - provides the inputs for creative planning. In CoDestiny, we outline three ways in which a firm can bring value to its customers - helping them to grow volume, helping them to achieve a higher price point, and helping them to "take costs out" and strengthen their bottom-line margins. These three routes to success always work, and they work when it comes to identifying innovations and new product strategies.
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QR Barcode Primer
Patrick Hindle, Technical Editor, Microwave Journal

What are QR Barcodes and how can they be used in innovative marketing programs? Learn about the next big trend in mobile marketing including how to create, read and use these newer type barcodes in your marketing efforts.
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Upcoming Editorial & Webinars

What we have here, is a failure to communicate…
David Vye, Editor, Microwave Journal

If a tree falls in the forest and no one hears it, does it make any noise? How about if a company makes a product and they fail to market it through a lack of communication with editors and/or an effective advertising campaign with the appropriate media. Does the product make any noise in the market? Unfortunately, this scenario does happen and it is one reason why marketers must man-up and warn their corporate management against the perils of decimating a marketing budget.
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February 2011 Issue

Advertiser Bulletin available here
(PDF Download)

Media Kit 2011

2011 Media Kit
including editorial calendar and sales contacts is available here


Guidelines for writing technical articles

Upcoming Event

RF/Microwave Zone at CTIA Wireless 2011
March 22-24, 2011
Orlando, FL

Microwave Journal is pleased to announce the 3rd annual RF/Microwave Zone pavilion at CTIA Wireless 2011. For more information, contact Kristen Anderson at (781) 619-1940 or e-mail: kanderson@mwjournal.com

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