Marketing Tips for the RF/Microwave Industry

September 9, 2010

Letter From the Publisher

Falling in to Show Season…

Carl Sheffres, Publisher, Microwave Journal

The fall season is show season and we've got lots of events on the calendar. First up is European Microwave Week in Paris, which is rapidly approaching at the end of this month. As I mentioned in the last WaveGuide, we are organizing a new event this year, titled "The Defence/Security Executive Forum". With speakers representing NATO, The French Defence Agency, The European Defence Agency, Strategy Analytics and an Industry Round Table, this Forum should be on your schedule if you're planning to be in Paris.
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Marketing Tips & Trends

A New Formula for Marketing: Time Plus Velocity = Math
Joel Goldstein, President, Goldstein Group Communications Inc.

Anyone wishing for 2008 to return? For most companies, 2008 was a year of strong performance, and many of us are anxious for those marketing patterns and programs to return. But they won't. The financial collapse and global recession hasn't been just a momentary pause in the way we do business -- it's led to a significant change in how companies operate. It’s certainly led to a change in how they go to market.
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The 2010 Show Schedule Continues
Kristen Anderson, Microwave Journal

Summer's almost over, school is in, and we are gearing up here at Microwave Journal to get the word out on all of your new products and announcements at several upcoming shows. Microwave Journal will be present at no less than 8 industry events before the end of the year. Attendees will be picking us up at EuMW, AMTA, 4G World and MILCOM among others. Will you be there? Do you have new products to launch? We can help you reach these unique audiences from the comfort of your own office.
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Call for Editorial
Jennifer DiMarco, Microwave Journal

Calling EuMW Exhibitors: Have you submitted your material for the EuMW show coverage? Don't miss out. The coverage will carry all the news, information, new product announcements, etc. and is an excellent opportunity to inform visitors to the site and Microwave Journal readers of your latest news and product announcements.
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Upcoming Editorial & Webinars

David Vye, Editor, Microwave Journal

At the Journal, we seem to be experiencing an uptick in submitted articles from industry. Whether this reflects a wave of pent-up technology advances and product releases or a collective recognition that companies need to connect with their potential customers, I see it as a sign that companies are looking to emerge from the recession and win some business. I encourage everyone in our industry to write about their products or services.
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Microwave Journal

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October 2010 Issue

Advertiser Bulletin available here
(PDF Download)



Media Kit 2010

2010 Media Kit
including editorial calendar and sales contacts is available here



Guidelines for writing technical articles



Upcoming Event

European Microwave Week
September 26-October 1
Paris, France

For more information, contact Kristen Anderson at (781) 619-1940 or e-mail:




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