Strand Marketing Inc., a Newburyport, Massachusetts-based marketing agency specializing in integrated advertising, web and PR campaigns, has recently designed, built, and launched three new client web sites that feature video. Video is becoming more popular as attention spans wane and video SEO and high definition video technologies improve. By developing marketing strategies that integrate video into web sites, Strand Marketing helped clients SemiGen, Fawoo Tech North America, and Ikat Interiors keep up with the newest medium of information communication on the web. With Strand Marketing, each client was able to utilize video for their own unique purposes, proving that with the right content, presentation style, production quality and budget, video can be an effective tool for reaching customers.
SemiGen, an upstart PCB and hybrid assembly house, wanted to make a forward-thinking impression. Strand Marketing replaced the standard idea of a multi-photo facilities section with a video that panned their modern assembly line. In addition to acting as a factory tour, the video became a persona that communicated SemiGen’s entire brand essence. Visit the site at www.semigen.net.
For Fawoo Tech North America, a Korean-based LED lighting manufacturer, Strand Marketing created a video that communicated their full breadth of LED lamps. This began a new chapter in their sales strategy as Fawoo expanded into North America. Additional video pieces demonstrated applications of Fawoo technology in retrofit situations, offering customers a firsthand look at the product in action. Visit the site at www.fawootechna.com.
Ikat Interiors is an interior decorating company with a talented staff and 2,000+ square foot showroom of fabrics, window treatments and design ideas. After walking their impressive storefront, it became clear that the web site should feature the showroom and mimic the in-person experience. Strand Marketing produced a video that gave the viewer the experience of getting a personal tour of the showroom while learning about Ikat Interiors. Visit the site at www.ikatinteriors.com.
