Geensoft, the specialist independent provider of software design tools and associated professional services for embedded systems development, has strengthened its global market presence with the appointment of EESYO, the Chinese embedded and critical systems experts, as its principal distribution partner in China.

Under the terms of the distribution agreement, EESYO will take full responsibility for sales in China of Geensoft’s tool suites for embedded systems design including Reqtify, ControlBuild, AUTOSAR Builder and RT-Builder. In addition, the company will provide the Chinese embedded systems community with comprehensive technical support and professional services for the Geensoft product portfolio.

“Our design tools are already widely used in the Chinese aerospace, rail transportation and automotive industries for developing complex embedded systems and software,” said Eliane Fourgeau, CEO of Geensoft. “Our partnership with EESYO will significantly strengthen the support we are able to offer our customers in China as well as provide a vitally important sales platform for the proliferation of our technologies in the Chinese embedded systems market.”

Olivier d’Arros, CEO of EESYO, added, “We are extremely pleased to partner with Geensoft in China. The company’s tools are world renowned for the productivity and quality benefits they deliver. With our extensive understanding of the Chinese embedded and critical systems market, along with our ability to provide dedicated process improvement and engineering services in this domain, we will help our customers reap the substantial rewards to be gained from implementing Geensoft’s requirements, engineering capabilities and model-based design methodologies.”