MTT-S IMS Promotion; Time to Step on the Marketing Accelerator

February 2, 2010

Letter From the Publisher

MTT-S IMS Promotion: Get Them Before They Get There

Carl Sheffres, Publisher, Microwave Journal

By now you have likely booked your company's booth for IMS in Anaheim, CA, probably made hotel arrangements, and may even have taken a look at flight options. You are working with engineering and maybe some product managers to determine the products to be featured this year. You might even be preparing for the launch of a new product or technology. Yes, it is that time of the year.
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Marketing Tips & Trends

Time to Step on the Marketing Accelerator
Matt Landry (@mattmatter), Vice President, Matter Communications

The primary objective of today’s marketing professionals remains the same - how can they raise awareness of their company, brand, products and technology among key audiences to drive the business? Read some tips on how to leverage communications, public relations and social media to accelerate your business.

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Getting Face Time for Your Company
Pat Hindle, Technical Editor, Microwave Journal

Many companies are considering building Facebook Business or “Fan” pages to interact with their customers. There are a few things to know and consider before setting up a Business page.

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Upcoming Editorial & Webinars

Coming in March and April 2010

Here is a pre-view of the editorial planned for the ever popular Test & Measurement issue and Cable & Connector supplement coming in March as well as a look ahead at the Annual MTT-S IMS show issue coming in April.

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Sharing is Caring

David Vye, Editor, Microwave Journal

When you are in a highly specialized field such as ours, finding and sharing pertinent information with others in the community is critical in keeping microwave professionals informed and up to date. Online networking tools make the job of sharing industry news and technical articles easier for everyone to play a part.
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March 2010 Issue

Advertiser Bulletin available here
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March 2010 Supplement Advertiser Bulletin available here
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Media Kit 2010

2010 Media Kit
including editorial calendar and sales contacts is available here


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