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The personal navigation device (PND) market is showing signs of maturity as price points decline sharply, consolidation occurs and shipment growth slows, reports In-Stat. In addition, the increasing competition from GPS-enabled mobile phones represents the most significant threat the PND market will face. Nevertheless, stand-alone PND sales will continue to grow over the next five years, albeit at an anemic rate.
"Drivers for continued PND market growth include average selling price declines, automobile manufacturers' desire to offer more affordable navigation options, and the potential growth anticipated from connected PNDs," says Stephanie Ethier, In-Stat analyst. "Connected PNDs, like the recently announced Garmin nuvi 1690, can connect to the Internet and receive dynamic information such as flight updates, gas prices and local weather. These expensive models may be a tough sell in the current struggling economy, however."
Recent research by In-Stat found the following:
The research, "Personal Navigation Devices: Worldwide Shipment Growth Continues Despite Increasing Competition from GPS-enabled Handsets," covers the worldwide market for personal navigation devices.
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