Welcome to the WaveGuide

December 1, 2009

From the Publisher

Welcome to the WaveGuide Carl Sheffres
Carl Sheffres, Publisher, Microwave Journal

There has never been a more exciting time to be a marketer. The economy has challenged us with budget limitations, while technology has created a myriad of new opportunities. The goal of this monthly newsletter is to identify these opportunities and to provide practical information on how to implement them in to your marketing plan. We’ll tap industry experts for their insight into a full range of topics, including print advertising, webinars, social media, website development, live and virtual events and much more.
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Marketing Tips & Trends

The Fundamentals of SEO
David StrandDavid Strand, Strand Marketing

Search engine optimization (SEO) is an important component in any microwave company’s marketing strategy. In this article, David Strand of Strand Marketing offers you tips on how to update your web content and HTML code to maximize your opportunities for success, and integrate SEO into your overall marketing strategy.
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Social Media Marketing: LinkedIn
Pat Hindle

MWJ editor Pat Hindle talks about the LinkedIn RF/microwave community, sub-groups, sharing articles, discussions, jobs and more. How can marketers use this community in their programs?
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Upcoming Editorial & Webinars

Get Your Message in Front of the Right Audience
A look at upcoming editorial through March

In January (Radar/Antennas), we kick-off the New Year with a cover story from the President of Cobham DES about Weapons Development and Subsystem Procurement Trends. We will also feature technical articles on commercial and military antennas, automating, Radar Measurements and more.
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Trade Show Planning 2010

Trade shows are one of the best ways to get in front of your customers and prospects. In a comprehensive 2008 survey, Trade Show Trends, conducted by Exhibit Surveys Inc., the average exhibitor was spending $159 per attendee, "up $30 or 19 percent from 2006 when they spent an average of $129."
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Webinars: Your Best Friend in Lead Gen

In 2010, the MWJ/Besser Webinar series enters its third year with a schedule of popular topics and a track record of solid attendance. This monthly program consistently attracts 1,000 to 2,500 registrants per installment and is earning a reputation within the industry as the premier source for online technical learning.
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Microwave Journal

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January 2010 Advertiser Bulletin available here
(PDF Download)



Media Kit 2010

2010 Media Kit
including editorial calendar and sales contacts is available here



Guidelines for writing technical articles


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