There has never been a more exciting time to be a marketer. The economy has challenged us with budget limitations, while technology has created a myriad of new opportunities.

The goal of this monthly newsletter is to identify these opportunities and to provide practical information on how to implement them in to your marketing plan. We’ll tap industry experts for their insight into a full range of topics, including print advertising, webinars, social media, website development, live and virtual events and much more.

This month, David Strand of Strand Marketing talks on the subject of search engine optimization (SEO), a vital element of any company’s marketing plan. Look for follow-up articles on this subject in later issues. Next month, Jaime Leger of SLN Advertising talks about YouTube, offering case studies from our industry and advice on leveraging this social networking tool for your business. If you have an idea for a contributed article, I’d love to hear about it.

Also in this edition, MWJ Editor Pat Hindle shares his thoughts about LinkedIn, describing the industry group that he launched and how to participate in this community to gain exposure for your company.

As a member of this community for more than fifty years, Microwave Journal is constantly expanding its portfolio of products to meet the needs of our clients. In the past few years, we have launched webinars, white papers, social media, video and events. This coming year we’ll introduce several new initiatives. This newsletter will keep you briefed on these opportunities, both editorial and advertising, and help you sift through the array of options to craft the marketing plan that best suits your needs. We look forward to working with you.

Best regards,

Carl Sheffres