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RF Micro Devices Inc. (RFMD) announced the launch of a new online store offering new features and functionality that significantly enhance the e-commerce experience and streamline the selection and ordering of samples and volume shipments. The new online store is directly accessible via RFMD's home page at www.rfmd.com and is available immediately for ordering samples, evaluation boards, prototypes and volume production.
In recent years, RFMD has significantly broadened its global customer base with the formation of its Multi-Market Products Group (MPG) and the expansion of its Cellular Products Group (CPG) product portfolio. RFMD's new online store is expected to extend the company's accessibility to existing customers worldwide while helping to service new customers in emerging markets such as Eastern Europe, India and Russia.
RFMD's new online store offers the following features and customer benefits:
•Seamless navigation from product attributes to purchases
•Easy navigation points for browsing, filtering and sorting of products
•Order history and status includes the full life cycle of each purchase, including delivery details, invoice and tracking numbers
•Single sign-on and "one-stop-shop" experience
•Self-service maintenance for additional ship-to locations
•Purchase directly from browsing product details
•Visibility to pricing scale detail for related package type quantities
•Shopping cart functionality for viewing, saving, retrieving and updating
•Order acknowledgement e-mail when orders are submitted
Greg Thompson, Vice President of Sales for MPG, said, "RFMD's new online store and interactive tools enable design engineers to rapidly search for and select their RF products, accelerating our customers' prototype designs and speeding their products' time to market. Importantly, the site also significantly extends the sales channel reach of our product portfolio, reduces overall order processing costs and further streamlines our industry-leading supply chain."
RFMD's online product portfolio supports multiple markets, including smartgrid/automatic meter reading, cable TV, cellular infrastructure, cellular handsets, point-to-point radios, private mobile radio, smart phones, WiFi and WiMAX.
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