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Richardson Electronics Ltd. announced the launch of its redesigned corporate website, www.rell.com, aimed at serving the global community of RF, Microwave and Power Conversion engineers. In developing the new site, Richardson Electronics worked closely with the industry’s leading suppliers for today’s important applications to provide online resources designed to help engineers improve time to market for new products, locate alternative solutions, save development costs, reduce risk and improve design performance.
“Our goal is to offer world-class Internet-based tools to strengthen our position as a global expert and primary resource for the relevant products and services within our core market segments,” said Greg Peloquin, Executive Vice President and General Manager, RF, Wireless & Power Division.
“Prior to embarking on this project, we surveyed our global customer base to find out what types and sources of product information were most useful to them, which search and navigation tools they like using best, how they used our website, and the features and tools we could add to improve it. The new site has been designed by engineers for engineers,” added Peloquin.
The site’s unique Engineer-Focused Navigation™ system was developed in response to customer feedback. It provides information in context of each user’s interest, making it easier and quicker for users to navigate to the best product for their need. Our Engineer-Focused Navigation system allows users to start at a high level and dig deeper into the four primary content areas: Products, Applications, Industries and Services. Suggestions or links to the other areas are included on each page, interrelating them throughout the site.
“We have made it easier for customers to find information and purchase products. We currently feature over 75,000 part numbers online and will continue to add new parts every month,” said Peloquin. “We have vastly improved our parametric searching, technical assistance and online shopping capabilities.”