Mobile e-mail, sales force automation tools, mapping applications and Internet access — these are all mobile data applications and services that make business customers more efficient and improve their work quality. According to a new report by ABI Research, mobile data applications and services used by business customers will generate over $100 B in worldwide revenue by 2012.
Principal analyst Dan Shey comments,” The industry is at the cusp of some phenomenal growth for data applications and services delivered to the handset. Although voice will still generate the bulk of revenue from business customers, mobile data service revenue will become 26 percent of ARPUs by 2012, a 29 percent compound annual growth rate.”
Business applications and services for the handset include communications, information access, computing, integrated information access/computing and business process solutions. The communications category includes real-time communications and messaging. Combined revenues from all mobile business categories (including voice service) will grow from $242 B in 2007 to $389 B by 2012.
Information access/computing and business process solutions are relatively new categories of mobile applications and services for the business customer. These categories will experience the highest growth rates of all because they address needs specific to a business, an industry sector or a functional area. According to Shey, “Business functions and processes require different amounts of communications, computing and information access. Value chain players that participate in creating products with the right mix of these capabilities will be riding a wave of growth for mobile solutions having CAGRs of between 80 and 90 percent.”
ABI Research’s study, “Mobile Business Applications and Services,” provides a comprehensive view of the global market for business customer mobile applications and services. It describes and outlines the enablers for all mobile applications and services including voice, video and data applications. Complementing the discussion is a review of value chain players, market activity and relevant statistics. Finally, market forecasts are provided, segmented by revenues, and ARPUs by mobile application and service category, and by region. The report forms part of the firm’s Business Mobility Research Service, which includes Research Reports, Research Briefs, Market Data, On-line Databases, ABI Insights, the ABI Vendor Matrix and analysis inquiry support.