EMC Corp. has launched its enhanced EMC Velocity2 Partner Program for Europe, Middle East and Africa (EMEA) to help EMC partners more cost-effectively deliver information infrastructure solutions (hardware, software and services) to customers and drive higher profitability.
Partners have the opportunity to become Solution Center Partners (SCP) by meeting a set of criteria, which include their expertise in offering and supporting EMC-based solutions, their commitment to invest in and operate a Solution Center and their sales and pre-sales technical skills for EMC hardware, software and services.
Each partner has a dedicated EMC Solution Center in their region to showcase EMC solutions for consolidation, backup, archiving and protection, and is a member of the EMC Authorized Services Network (ASN).
Significant enhancements to the partner program in EMEA include tier structure consolidation from five levels to three levels, a simplified accreditation process, making it quicker, easier and less costly to become accredited, two-tiers for distributors, and a revenue-based system replaces a point-based system to accrue rewards and determine the partner tier.
The company also announced that five partners across EMEA — ARES in France, Computacenter in the UK, IPM in Spain, PROACT in Sweden and S&T in Slovenia — have endorsed the newly enhanced program by becoming partners in the highest tier of the program.
Willem Hendrickx, EMEA vice president, Channel and Mid-market at EMC, said, "This announcement highlights our continued commitment to partners across EMEA. EMC believes that the enhanced program will provide the partners with tools to improve margins/profitability.
I'm delighted that the five partners have embraced the concept so quickly, and our ultimate goal is to have an EMC Velocity2 Signature Solution Center in every region in EMEA."