Electro Rent Europe, a subsidiary of Electro Rent, one of the world’s largest providers of rental test equipment to numerous end-markets, has appointed two industry experts to key positions within its new UK office. Mike Sullivan becomes business manager, UK, and Stephen Skinner has been appointed account manager. The appointments follow the recent opening of Electro Rent Europe’s UK office, which will provide customers with localized stock and support.

“Electro Rent has been investing and growing business in the UK market for 10 years, culminating in the opening of a dedicated UK office earlier this year,” commented David Saeys, Managing Director, Electro Rent Europe. “In that time the company and its UK customers have forged strong working relationships; with this further show of commitment to the UK, Electro Rent Europe is demonstrating to new customers that it is a true alternative to their existing providers.”

Business Manager, Mike Sullivan, brings a wealth of experience to Electro Rent UK, having worked in the electronics industry for over 30 years, and the test and measurement sector since 1997. Having held senior roles in many of the leading T&M companies, including Tektronix, Keithley Instruments and Underwriters Laboratories, Sullivan has experience of both using and selling test equipment.

“I feel that every aspect of my industry experience can benefit me in this new role,” explained Sullivan. “I’m looking forward to applying my existing knowledge and expanding it as I engage with OEMs in the UK.”

Account Manager, Stephen Skinner, has spent his entire career in the telecommunications industry and played an integral role in the expansion of the UK’s networks. Having moved to a technical sales position in the mid-nineties, he is experienced in supporting both major clients and internal account management teams. In more recent positions, Skinner has been responsible for the sales of T&M equipment from major manufacturers, and joins Electro Rent UK as a specialist in both technical sales and account management.

“This will be familiar territory for me and so I know I’ll be able to provide the best service from day one,” said Skinner. “Both Mike and I are looking forward to working together in an industry we know, with customers we know we can help.”