- Buyers Guide
NXP Semiconductors has appointed Li Zheng as Senior Vice President Sales & Marketing, Greater China and Country Manager for China. He will be based in Shanghai and replaces Mike Yeh, who is retiring from the company after an impressive 30-year career in the semiconductors industry.
Prior to taking up this position, Zheng was SVP, worldwide marketing for SMIC Corp. where he was responsible for the product line roadmap, technology readiness management, technology promotion and joint development programs with major customers. Prior to that he held a series of high profile management positions including Chairman & CEO of Renesas Electronics China and Hong Kong, and Senior Vice President of NEC Electronics China and Hong Kong region.
NXP is committed to building on its industry leading position in China, with 8,000 of the company's employees currently based in the region. The company designs and creates solutions that enable secure connections for a smarter world; a vision which supports China’s latest five-year plan.
NXP is already the largest supplier of automotive semiconductors in China. Growth in this sector is expected to further accelerate the development of connected car solutions, from smart mobility to enabling energy efficiency, safer traffic and air pollution reduction.
Meeting the increasing demands of the Chinese mobile device market, NXP provides mobile and cloud connected devices and system protection semiconductors to the major Chinese mobile brands. In addition, NXP’s leading technologies are enabling secure connections and solutions for smart cities. Innovations in energy efficiency, smart lighting, smart buildings, and smart mobility are supporting customers in China for future development in the era of the Internet of Things.
“Li brings to the role in-depth knowledge of the specific demands of the China market,” said Rick Clemmer, president and CEO, NXP Semiconductors. “His long tenure in the semiconductor and electronics industries will provide us with valuable experience and underscores our commitment to this important region. We are pleased to welcome Li to the team.”