- Buyers Guide
New Pasternack website marries powerful search capabilities with simplified design
Pasternack Enterprises Inc., an industry leading manufacturer and global supplier of RF and microwave products, recently launched its new website which boasts best-in-class site search functionality, one-page checkout and an updated user friendly interface.
The new 2014 Pasternack website is the first major redesign since the Company’s previous 2012 website overhaul. Most noticeable to the average user is the sites simplified, stripped down look and feel of the new homepage. Pasternack’s main objective with the new site was to provide engineers and buyers the easiest, most intuitive process for searching and finding any of the company’s +40,000 RF components and cable assemblies with as few clicks as possible. The left-hand navigation menu allows the user to drill down into their desired product categories with a single click. Once inside a particular product family, the parametric search parameters allow you to reduce the total number of products displayed in the results with each successive filter applied.
Additional notable features of the new Pasternack website include a new robust site search engine using the search bar on the top of the page. A one-page checkout screen was also developed to smooth out the checkout process, which previously involved numerous pages. Pasternack also instituted a “live chat” feature which allows site users to immediately reach the company’s sales and tech services departments to “chat” in real time about any questions concerning products, applications, pricing and availability.
“We’re really pleased with the recent enhancements to our website as we believe we have created the most searchable, user-friendly website in our industry,” says John Farley, Director of Marketing at Pasternack. “With over 40,000 products in-stock, it was our mission to develop a site that allowed users to easily locate, research and order any of those products in the most efficient way possible.”
The new Pasternack website is live now. You can view the new site by visiting http://www.pasternack.com directly. Pasternack can be contacted at +1-949-261-1920.