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Weinschel announces launch of redesigned, customer-centric website

April 12, 2013
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Weinschel Associates, a leading manufacturer of broadband RF and microwave products,  announced the launch of its redesigned, state-of-the-art website (http://weinschelassociates.com). The launch is the culmination of months of market research, design and engineering. Weinschel Associates has taken a customer-centric approach to the redesign process, determining core features based on market demand and the results of formal usability studies.

This professionally built website boasts an interactive catalog with a fully integrated, easy-to-use custom quote request system (http://weinschelassociates.com/store).

“For our customers, the quoting process is an everyday and often urgent need,” said Frank Wodoslawsky, president and CEO. “Needs vary and markets fluctuate. The choice to offer a streamlined quote request solution is our way of recognizing that.”

The Weinschel Associates website now employs a database-driven product catalog. The entire catalog is searchable, and each product’s specifications can be customized. The new Request for Quote, or RFQ, feature, behaves like an e-commerce system.

“It’s similar to shopping with Amazon,” said Wodoslawsky. “Find your product, fine-tune it to your needs, then submit your quote request to the same team you know and have worked with for years.”

“Our customers can skip thumbing through a print catalog and writing an email,” Wodoslawsky added.

The website is live and Weinschel Associates is accepting online quote requests immediately. Customers can get started at http://weinschelassociates.com/store. While customers can register via the website, Weinschel Associates offers the option to check out anonymously, without creating an account – another measure to save customers time.

For the project, Weinschel Associates selected as its agency of record Bethlehem, PA-based design studio Simpatico Interactive. Simpatico Interactive has been designing and building websites for over 10 years. The studio specializes in usability and e-commerce.

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