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Weinschel announces launch of redesigned, customer-centric website

Weinschel Associates, a leading manufacturer of broadband RF and microwave products,  announced the launch of its redesigned, state-of-the-art website ( The launch is the culmination of months of market research, design and engineering. Weinschel Associates has taken a customer-centric approach to the redesign process, determining core features based on market demand and the results of formal usability studies.

This professionally built website boasts an interactive catalog with a fully integrated, easy-to-use custom quote request system (

“For our customers, the quoting process is an everyday and often urgent need,” said Frank Wodoslawsky, president and CEO. “Needs vary and markets fluctuate. The choice to offer a streamlined quote request solution is our way of recognizing that.”

The Weinschel Associates website now employs a database-driven product catalog. The entire catalog is searchable, and each product’s specifications can be customized. The new Request for Quote, or RFQ, feature, behaves like an e-commerce system.

“It’s similar to shopping with Amazon,” said Wodoslawsky. “Find your product, fine-tune it to your needs, then submit your quote request to the same team you know and have worked with for years.”

“Our customers can skip thumbing through a print catalog and writing an email,” Wodoslawsky added.

The website is live and Weinschel Associates is accepting online quote requests immediately. Customers can get started at While customers can register via the website, Weinschel Associates offers the option to check out anonymously, without creating an account – another measure to save customers time.

For the project, Weinschel Associates selected as its agency of record Bethlehem, PA-based design studio Simpatico Interactive. Simpatico Interactive has been designing and building websites for over 10 years. The studio specializes in usability and e-commerce.

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