Anritsu Corp. opens India subsidiary
Anritsu Corp., a global provider of innovative communications test and measurement solutions for more than 110 years, announces the opening of a 100 percent India subsidiary in Bangalore. The new office brings together marketing, sales, engineering, services, and support. By co-locating all the departments, the company expects to accelerate the rate of delivery of new products and provide better and broader support to its growing customer base in India. Anritsu also plans to start a branch office operation in Noida within this fiscal year.
“We are pleased to reach the day we open our full-scale presence in India. India’s emerging market is part of our overseas business expansion strategy. The telecommunications industry will witness further growth due to the new telecom policy and will continuously outpace its global counterparts. We foresee India business growth by 20 percent annually with the increased demand for test and measurement equipment,” said Mr. Kenji Tanaka, Senior Executive Vice President, Anritsu Corporation.
The Indian test and measurement market has been driven by global and domestic demands. Frost & Sullivan research on Indian test & measurement shows that the domestic demands have risen over the years, to make the market realize the opportunities from every sector in India. There has been an increasing integration of Internet connectivity, wireless communications (3G/4G/WiFi/Bluetooth), high-fidelity audio, and HD video in consumer electronics devices. This has been accelerating the demand for new technology testing solutions.
“We believe in the high-potential growth of the Indian market and are eager to expand our global sales to synchronize the growth by providing the best test and measurement solutions based on our 100-plus years of innovations. Through our stronger presence in India, we aim to enhance our sales in the Indian market significantly,” added Mr. Tanaka.
Anritsu Corporation has been operating in India since the 1980s through its representative liaison offices, at first in New Delhi and then in Bangalore. Anritsu Pte Ltd subsequently established an India branch office in 2007 to support the local customers and expand the service support capabilities.
Anritsu’s India business has seen a significant growth over the last few years. The customer base has shown significant increase across wireless R&D (3G/4G), telecom operators, network equipment manufacturers and installers, mobile and BTS manufacturing, and defense and aerospace. Anritsu has plans to expand its direct and indirect sales network in India to cover all the segments and geographies.