Dialogic Inc., a provider of communications technologies that power advanced networks, announced a public demonstration of a mobile video communication service featuring Dialogic® PowerMedia™ Software. The mobile video demonstration will showcase popular smartphone and tablet devices connecting to a video conference over a live 4G/LTE network, with the distinguishing and compelling option to stream video content into the conference. The streaming video element of PowerMedia Software readily lends itself to many social, business and vertical market-oriented applications. The demonstration, scheduled for May 8th, will show that service providers can use SIP-based mobile apps to help deliver rich communication services today, including video calling, conferencing and collaboration. The service will be publicly demonstrated for the first time over a 4G/LTE network at CTIA Wireless 2012.

Consumers are looking to communicate in richer and more collaborative ways. Using IMS and IMS-like architectures along with 4G/LTE networks, Dialogic and its application partners empower service providers to implement a suite of rich communication services that leverage top trends in smart endpoints and mobile broadband IP networks. The use of standards-based SIP application server and multimedia server software such as PowerMedia sets the stage for innovation in rich IP communications services to a wide variety of endpoints including laptops, iPhones and Android smartphones, iPads and Android tablets using 4G/LTE networks and Wi-Fi networks, as well as traditional networked computer workstations using the public Internet.

“Carriers’ video conferencing offerings have never really taken off, either because they required expensive dedicated endpoints or because they simply didn’t offer the quality users expected in a paid service,” said Jan Dawson, chief telecoms analyst at Ovum. “Today’s wired and mobile networks finally offer sufficient bandwidth to allow for high quality video conferencing, but the best efforts nature of the Internet has meant that over the top services struggle to deliver consistent high quality experiences, even when high bandwidth is available.”

The combined power of SIP application servers, multimedia servers and IMS network infrastructure opens the door for service providers to monetize their latest wireless broadband networks with a superior mobile video offering. Service providers can provide a high level QOS/QOE by exercising control over real-time communications traffic through network, endpoint and NOC monitoring and management. They maintain a direct service, billing and marketing relationship with their customers, simplifying the buying and billing process for value added services. Additionally, the open standard approach championed by Dialogic and its ecosystem partners allows carriers and application developers to be able to innovate and differentiate along the value chain, from client applications to the service infrastructure and business model.

“4G/LTE represents one of the ‘last wireless miles’ of broadband service enabling the delivery of richer IP communication services to mobile devices. It offers an opportunity for service providers to embrace innovation and position themselves to positively impact ARPU by enhancing the mobile experience for their customers,” said Kevin Gould, vice president and general manager of Dialogic’s Value Added Services and Cloud Enabling Group. “And the proliferation of smartphones, tablets and laptops using this network shows that consumers are ready and willing to increase their services spending on mobile video communications and applications.”