Chandler, AZ - Rogers will showcase its Lighting Solutions and Technology at the ISA International Sign Expo April 16-18, 2009 in Las Vegas, NV (Booth#4235.)

Rogers Rogers' highly reliable thermal transfer and screen printing technologies for selectively animated lighting used in a wide range of markets. Rogers' new lighting solutions, using DUREL® EL technology, is ideal for Point-Of-Purchase (POP) and transit displays for the out-of-home (OOH) advertising market.

Rogers OnDemand Finishing Center model. Rogers' new technologies will give any graphics printer the ability to produce thin, animated, compelling backlit signs that command a premium from advertisers and allow them to be a premier finishing center with the following benefits:

• Easy to produce – Using Rogers' proprietary EL materials, any graphics printer can produce bright, effective backlit signs using familiar printing processes.
• From POP to Transit – The EL substrate is available in roll widths of 15" up to 30". These can be further assembled into much larger areas using simple lamination and assembly techniques enabling all sizes of OOH advertising to be backlit.
• Short Lead-time – Rogers' lighting solution allows the graphics printer to go from Design to Sign in moments.
• No Setup Costs – The thermal printing system enables low volume runs by eliminating high setup costs. You can print one, hundreds, or thousands of units.
• "Green" – Rogers' EL substrates and lamps are environmentally friendly and contain no heavy metals.

Visitors to the booth will get the opportunity to win the grand prize, an animated and personalized lit POP sign or other smaller prizes.

For more information on Rogers' lighting solutions, visit the company's website at www.rogerscorp.com/durel.

GlowSkin is a trademark of Safe Lites, LLC, The world runs better with Rogers and DUREL are licensed trademarks of Rogers Corporation.