WaveGuide - Oct 2011

Microwave Journal Greets the Chinese New Year
Carl Sheffres, Publisher, Microwave Journal

When last month's column was broadcast, I was on a plane to Beijing with an agenda focused on putting our plans for a Chinese edition of Microwave Journal into action. Well, I am happy to report that the plan is proceeding and we are preparing for the launch of Microwave Journal China. This publication will debut in January, with a distribution to approximately 10,000 Design Engineers and Managers throughout the Mainland.

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The Social Media Trap
David Amerland, socialmediatoday

Social media marketing has gone from being the preserve of web-savvy marketers who could see that eyeballs on a brand or a product offered the potential to eventually increase market share, to being the darling of the press and almost every company "out there" who suddenly feels the need to jump on the bandwagon.

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Five Steps to Create a Marketing Plan
Tim Berry, Entrepreneur

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together a detailed plan that outlines their marketing goals -- as well as the steps needed to accomplish them. The standard components of an effective marketing plan can vary depending on who you ask. Here is my recommended five-step process for developing a marketing plan that will help you achieve your goals for business growth.

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It's About Jobs
David Vye, Editor, Microwave Journal

Along with most, I was rather sad to hear that Steve Jobs passed away the other day. He was truly a brilliant and driven individual following his own path. Coincidently, the news reached me on the same day that I finished writing about the innovative spirit at Apple as part of our cover story for November. The timing was truly uncanny. I am very pleased to pay tribute to Jobs' life, work and contributions to technology while celebrating the accomplishments of our own industry.

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November 2011 Issue
Advertiser Bulletin available here
(PDF Download)

2011 Media Kit

Guidelines for writing technical articles

EuMW 2011
October 9-14
Manchester, UK

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