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Industry News

Surge in Video Will Drive Global Data Traffic to More Than 60,000 Petabites

June 5, 2011
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In 2011, the world’s annual data traffic volume will total almost 8,000 petabytes. That will grow at a CAGR of 50 percent over the following years, exceeding 60,000 petabytes in 2016 – over seven times more than in 2011. The year-on-year growth will be the fastest in 2012 (58 percent) and 2013 (56 percent), slightly slowing down thereafter. While as of 2011 the web and Internet traffic category is the largest source of traffic, one of the main reasons for the future robust growth is the increasing amount of video traffic. ABI Research Practice Director Neil Strother says, “There are basically two types of video use cases that drive heavy traffic: clips from YouTube (and similar sites) that are often shared via other social media, as well as lengthier content like series and even films (e.g. Netflix). Video and TV streaming should surpass web and Internet traffic in 2015.”

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