- Buyers Guide
ABI, a global leader in business-to-business marketing public relations, was selected by Dow-Key Microwave and K&L Microwave to spearhead strategic marketing and public relations campaigns for their respective microwave switch and filter businesses in North America, Europe and China.
Dow-Key and K&L, part of Dover Corp.’s Microwave Products Group (MPG), are world leaders in the design and manufacture of microwave switches and filters for military, commercial, wireless and high reliability space industries. “We are quite excited to be working with ABI,” said MPG president Dave Wightman. “The company’s proven marketing public relations expertise will help us open up new doors of business, strengthen our brand globally, and convey a compelling value message to customers and new business prospects. ABI will be an essential component of our ambitious sales and growth strategies.”
ABI will leverage a range of strategic marketing tactics to promote Dow-Key’s and K&L’s engineering expertise, manufacturing prowess, and applications consultancy to key specifiers in existing and new markets. The program, which will target several strategic growth market segments, will identify and promote the companies’ unique product and service differentiators to demonstrate Dow-Key’s and K&L’s competitive advantages.
“We’re delighted to welcome Dow-Key and K&L to ABI,” says ABI executive vice president Kelly M. Howard. “Both companies have long-standing tenure within their respective fields, and are great complements to our other clients: leading global manufacturers, technology innovators and service providers. We look forward to helping both firms bolster their existing client base, branch out into new areas of business and drive sales globally.”
The strategic relationship follows the launch of a new corporate identity for the agency. The official name is now ABI, after 25 years as A.B. Isacson Associates Inc. Offices in London and Singapore have also been renamed as ABI Europe and ABI Asia.