NEC Announces New Strategy in Latin America
NEC Corp. is strengthening its strategic operations by launching its new regional headquarters for Latin America. The decision forms part of an overall strategy of regionalization, which covers five main geographic areas outside of Japan; Asia-Pacific, China, Europe, Middle East and Africa (EMEA), North America and Latin America. NEC’s primary business focus in Latin America will include advanced technologies and new business models.
"This initiative contains two main focuses. The first is to be closer to the market, facilitating decision-making according to the needs of each region. The second is to maximize synergies between Latin American countries through exchanging market experiences and information, increasing productivity and optimizing results," said Toshiyuki Mineno, Senior Vice President responsible for international business, NEC Corp.
NEC Latin America S.A., the new regional headquarters, is located in Sao Paulo, Brazil. Tadashi Ugajin becomes CEO, while Carlos Martinangeli, current CEO of NEC Argentina, becomes COO and SVP of NEC Latin America while maintaining his position with NEC Argentina. Brazil was selected to host the company’s regional headquarters as it represents the region’s largest market and is an emerging global power. The national operations in Argentina, Brazil, Mexico, Colombia and Chile will continue under the direction of their current leaders.
“We selected Brazil to host our regional headquarters as it represents the region’s largest market and it is an emerging global power," said Mineno. He continued, “NEC will increase the intensity of its interactions within Latin America and improve the quality of regional services. This will be accomplished through mutual exchanges that follow our successful model in other locations where this regionalization strategy was implemented."
Ugajin added, "NEC Latin America will contribute to both the Telecommunications and Information Technology in Latin America, as well as the social development of the region. We anticipate meeting the highest demands of the Latin American market and to being a partner in projects for enterprises, government and society alike.”