- Buyers Guide
Ceragon Networks Aligns Integrated Operations with Market Requirements
Ceragon Networks Ltd. has announced detailed plans to optimize its organizational structure following the acquisition of Nera Networks in January 2011. As a result there will be three solution groups – Short Haul Solutions, Long Haul Solutions and Projects & Services – supported by a global sales organization. Dedicated resources within each group will provide Ceragon with the ability to respond quickly with the best solution and stay close to its customers.
The Short Haul Solutions group, which will be led by Hagai Zyss, previously Ceragon's EVP of research and development, will focus on products and solutions in the access and aggregation backhaul segments. The Long Haul Solutions group will focus on trunk and multi-carrier solutions for long haul and wireless backbone applications and will be headed by Eyal Assa, previously Ceragon's EVP & COO sales.
The Projects & Services group, which will be led by Ole Lars Oye, previously the senior vice president, Global Projects at Nera Networks, will focus on providing a complete turnkey project offering, including engineering, installation, commissioning and project management services.
Supporting these three groups will be a Corporate Marketing organization lead by Udi Gordon. Worldwide sales will be organized under the Global Business organization led by Eran Westman in six geographies: North America, headed by Jayne Leighton; South America, led by Billy Cain; Asia Pacific, headed by Peter Humphreys; India, led by Ram Prakash Tripathi; Europe, headed by Thomas Knudsson; and Africa, led by John Earley.
“One of the major benefits of merging with Nera is the complementary nature of the two companies. In combining the two organizations, our challenge is to capitalize on these complementary characteristics, while also identifying sufficient synergies to reach an appropriate operating expense level for the company,” said Ira Palti, President and CEO of Ceragon Networks.
He continued, “During the integration, we identified the areas where Nera is adding a higher level of operating expenses – and we also have been able to identify a similar amount of additional efficiencies. Therefore, we are retaining our original target for operating expenses once the integration is completed.”