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Anaren Engages Avnet Electronics Marketing for Air Launch
Anaren Inc. announced that Avnet Electronics Marketing Americas (EMA), a business region of Avnet Inc., will now carry Anaren’s new family of Anaren Integrated Radio (AIR) modules in the Americas.
“We’re very excited to offer our new AIR module line to Avnet’s extensive customer base,” said Mark Bowyer, the Business Development Manager in Anaren’s Wireless Group responsible for the AIR product line roll out. “We know they are an excellent supply chain ally and look forward to partnering with Avnet as we target E-OEMs across the Americas.”
Bowyer indicated that Avnet’s relationship with Texas Instruments was a value-add when Anaren was considering the relationship; Anaren has just joined the TI Developer Network and the AIR product line is based on Texas Instruments semiconductor chip technology.
As for the AIR product family, Anaren’s solution provides an elegant, ‘plug and play’ RF solution – with each module’s footprint being smaller than a postage stamp – to electronic engineers challenged with adding wireless capability to new or existing devices. Applications for AIR modules range from industrial control, building automation and low-power sensor networks to lighting and equipment and appliances intended for inclusion in smart-grid scenarios (e.g., automated meter reading).